Focus: Decide Your Offerings and Pricing

It’s time to finalize what services your business will offer and how much you’ll charge.

A well-structured Good-Better-Best product suite gives your customers clear choices while positioning your highest-value offer as the best investment. You’ll also use the Apple-Apple-Orange framework to create pricing tiers that naturally guide clients toward the best fit for them (and the most profitable option for you). 

Finally, we’ll explore Surprise-And-Delight strategies to elevate your customer experience, turning satisfied clients into loyal fans who rave about your business. 

Thoughtful pricing doesn’t just increase revenue—it builds long-term success. Let’s create your offers and get you paid what you’re worth!

Key Objectives:

• Pricing strategies that work.

• How to create 3 core offerings.

• Aligning your pricing with your value