Focus: Identify your ideal customer and the problems you solve for them. Framing your business from your customer’s point of view is a subtle but powerful shift. This week we’ll drill down on who your customers are and what they need (rather than what you want to offer). This helps you attract your ideal customers more easily and makes them more likely to become lifelong brand ambassadors for you!

Key Objectives:

• Visualize your ideal customer

• Identify your customer’s pain points, needs, and gaps

• Identify the problems your business can solve for your customer

• Do some competitor research to find your market niche

Benchmark: Clarify your customer, their needs, and how you fill them. Your service offerings and brand messaging will all be built around filling that gap.